Smart & Bold

Websites, web apps and ready-made templates for UK businesses.

I design, build and deploy the whole thing — including the domain, DNS, SSL and hosting most developers hand off. You deal with me directly, start to finish.

From £450 for a business website UK sole trader Built by one person, not passed to a junior

One brand house, two doors — founded & run by Joshua Kay

// What I do

Two ways to work with me.

Have something built to fit your business, or buy a template today and put it live yourself. Both end with a site that's genuinely yours.

Built for you

Custom web development

Business websites, web applications, redesigns and everything underneath them — hosting, domains, SSL, deployment and ongoing care.

  • Business websites from £450
  • Web applications with accounts and payments
  • Cloudflare domain, DNS & SSL setup from £145
  • Maintenance plans from £30/month
See services & prices →
Ready made

Website templates

Designs I've built and run in production, packaged so you can use them on your own site — with documentation, a clear licence and optional installation.

  • Full source code, yours to edit
  • Licences for personal, client and resale use
  • Installation service if you'd rather not
  • Built on a design already running live
Browse templates →
🌐

Business websites

Mobile-first, fast, and findable.

⚙️

Web applications

Accounts, databases, payments, admin.

🎨

Redesigns

Your content, rebuilt properly.

☁️

Domains, DNS & SSL

Cloudflare setup, done right.

🚀

Deployment & hosting

Live, secure and quick to load.

🛠️

Maintenance

Backups, updates, small changes.

// Recent work

Things I've built and put live.

Every one of these is running right now, on a real domain, with a link you can click.

Business website · Pro bono ● Live

T.P.A. Honey Farm

I modernised the existing website of a working honey farm — a dated site rebuilt so it works properly on a phone, with a product catalogue, photo gallery, detail pages and contact, built in Flask and deployed live. Thai and English throughout.

  • Flask
  • Python
  • Bilingual
  • Render

Built without charge for a friend's business.

Web application · My own product ● Live

ThaiBridge AI

A subscription language-learning app with real user accounts, Stripe billing and a built-in AI tutor. The database is the only source of truth for who has paid, written solely by a signed webhook — so a tampered cookie can't unlock paid features.

  • Flask
  • PostgreSQL
  • Stripe
  • Claude API
  • 1,523 tests

Designed, built and run by me. Live on a custom domain.

// How it works

Three steps, no surprises.

01

Tell me what you need

A rough idea is enough. We talk it through and I tell you honestly what it'll take, what it'll cost and how long it'll be.

02

I build it

A 50% deposit starts the work. You see it taking shape as it goes, and two rounds of changes are included.

03

It goes live — and it's yours

I handle the domain, SSL and deployment. The code and copyright transfer to you on final payment. Care plans available after that.

// Start a project

Tell me what you need.

Fill this in and I'll come back to you with an honest answer — including if I think you'd be better off with something other than what you asked for.

  • No obligation and no sales call
  • A price and a timeline, not "it depends"
  • I reply to every enquiry personally

Prefer email? joshua@smoald.com

I'll only use your details to reply to this enquiry. See the privacy notice.